Brand Executive/Marketing Executive (Automotive Industry)

• Developed and executed brand strategies to strengthen positioning and ensure cross-platform consistency (Facebook, Instagram, TikTok). • Planned and implemented integrated marketing campaigns (digital, print, events, video) to achieve brand objectives. • Researched market trends, competitors, and consumer insights to recommend strategic improvements. • Created concepts, scripts, and proposals for commercials, TikTok videos, and events, including quarterly, semi-annual, and annual marketing plans. • Managed production processes, video budgets, and supplier coordination, partnering with Finance for budget clearance. • Negotiated and secured brand collaborations with local banks and mobile payment providers. • Oversaw event execution, including design, setup, media outreach, and press coverage. • Led internal campaigns and collaborated with cross-functional teams to drive initiatives.

• Bachelor’s degree in Marketing, Business, Management, Media, Communication, or related field. • Minimum 1–3 years of marketing/brand-related experience (automotive industry is a strong advantage). • Experience in digital marketing or social media handling is preferred. • Good understanding of branding and marketing concepts. • Strong communication, presentation, and coordination skills. • Creative mindset and attention to detail. • Basic skills in design tools (Canva/Photoshop) is an advantage. • Ability to work under pressure and meet deadlines. • Strong willingness to learn automotive products and market trends.