Digital Brand Manager

• Develop the brand’s digital strategy and digital brand identity • Manage Facebook, Instagram, TikTok, YouTube, Website and other channels • Plan and execute digital campaigns (awareness, engagement, lead generation, sales) • Oversee content strategy: creative direction, posting calendar, brand tone • Optimize SEO, SEM, Google Ads, Meta Ads • Coordinate with the marketing team on integrated 360° campaigns • Monitor and analyze digital KPIs (CTR, CPL, CPA, ROI) • Work with influencers/KOLs and digital agencies • Ensure online customer feedback, reviews, and complaints are addressed

• Degree in Digital Marketing, Marketing, or related field • 3–5 years’ experience in digital or brand marketing • Strong knowledge of social media trends, Ads Manager, analytics tools • Creative thinking + data-driven decision making