Senior Digital Marketing Executive (Content Planning & Buying)

7 Miles *Key Responsibilities:* • Develop and manage a 3–6 month digital content calendar for both Automotive Service Center and Car Detailing Center, aligned with launch campaigns and ongoing service packages. • Plan and execute paid media campaigns (Facebook/Instagram Ads, Google Ads) targeting car owners in Yangon, focusing on service leads, detailing bookings, and parts sales. • Brief designers and videographers on visuals and copy for social media, landing pages, and promo materials (Burmese + English). • Monitor and optimize campaigns for cost per lead (CPL), ROAS, and service center footfall, reporting weekly to the Brand Marketing Manager. • Collaborate with the Marketing Executive to ensure social media content is aligned with campaign themes and that leads are properly tracked and handed over to sales/service.

• Bachelor’s degree in Marketing, Business, or related field. • Minimum 3–5 years of experience in digital marketing, preferably in automotive, retail, or service based businesses. • Proven experience with Facebook Ads Manager, Google Ads, and basic analytics tools (Meta Business Suite, Google Analytics). • Strong understanding of consumer behavior in Myanmar (heavy Facebook/YouTube usage, data driven mobile behavior). • Ability to think strategically but also execute hands on (no “only planning” profile). • Fluent in English and Burmese (written and verbal). • Experience with automotive or service center marketing is a plus.