PRODUCT MARKETING EXECUTIVE

1. Product Rollout and Campaign Management • Rollout Execution: Develop and manage the end-to-end marketing rollout plan for new POS software features and modules. • Digital & social media: Execute paid and organic digital campaigns across platforms (e.g., Facebook, TikTok, LinkedIn) specifically targeting retail shop owners. • Product Messaging: Work closely with the Product Management team to translate technical POS features into compelling “shop-friendly” value propositions. • Offline Event Support: Coordinate promotional materials and logistics for in-person retail workshops and trade shows. 2. PERFORMANCE TRACKING AND LEAD CONVERSION • Conversion Optimization: Track and analyze key performance indicators (KPIs) such as lead generation rates, campaign ROI, and conversion metrics. • Reporting: Prepare comprehensive reports on campaign effectiveness, identifying specific tactics to increase shop sign-ups. • Competitive Analysis: Monitor the local POS and digital payment landscape to ensure our marketing strategy remains competitive. 3. LEAD MANAGEMENT AND SALES ENABLEMENT • Funnel Management: Manage the lead management process, ensuring leads from social media and digital channels are qualified and handed off to the Customer Acquisition Leads. • Sales Tools: Develop sales enablement materials, such as POS product battle cards and demo decks, to equip the field sales team. • Retention Marketing: Coordinate communications related to new feature launches to drive deep product adoption within existing shops. 4. VENDOR AND BUDGET MANAGEMENT • Asset Quality: Manage relationships with external creative agencies and media partners to ensure high-quality marketing assets. • Budget Tracking: Monitor marketing expenditures against the allocated budget for various rollout activities.

• 3+ years of experience in a Marketing role, with a proven focus on SaaS, software, or technology solutions. • Demonstrated experience in managing product rollouts and executing multi-channel digital campaigns. • Strong working knowledge of digital marketing tools and social media advertising platforms. • Exceptional organizational and communication skills, with the ability to work effectively with Product and Sales teams. PREFERRED QUALIFICATIONS • Direct experience marketing Retail POS or Digital Commerce software within the Myanmar market. • Familiarity with product success metrics such as adoption rates and customer retention. • Experience leveraging CRM tools for tracking leads and measuring conversion success.