Marketing Brand Manager

• Develop annual and quarterly brand marketing strategies and campaigns • Manage brand positioning, messaging, and identity consistency • Conduct market research: competitor analysis, customer insights, product trends • Plan and oversee ATL, BTL, TTL campaigns • Monitor campaign performance KPIs and prepare regular reports • Collaborate with Sales, Digital, Creative, Trade Marketing teams • Manage marketing budget and ensure cost efficiency • Lead and guide executives under the brand team • Coordinate product launches, promotions, and events • Manage relationships with agencies, vendors, media partners

• Bachelor’s degree in Marketing, Business, or related field • 5+ years’ experience in Brand/Marketing roles • Strong leadership, communication, and analytical skills • Good understanding of consumer behavior, branding, digital trends • Able to manage multiple campaigns and deadlines