Head of Marketing

-

• Develop and execute comprehensive retail marketing strategies to drive store traffic and sales • Collaborate with cross-functional teams to develop compelling in-store promotions, displays, and campaigns that maintain brand consistency and elevate the overall customer experience • Conduct market research to understand consumer behavior, industry trends, and competitive landscape • Plan and implement store openings and events, ensuring effective communication and promotion • Manage the creation of marketing collateral, including signage, displays, and promotional materials • Oversee digital marketing initiatives, including social media campaigns and email marketing, to drive online and offline traffic • Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance • Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement • Manage the end-to-end process for all marketing collateral printing, ensuring cost-effectiveness, quality control, and timely distribution to retail locations. • Direct the internal design and video production teams, ensuring all creative assets (from digital ads to printed signage) are high-quality, on-brand, and delivered on time. • Stay informed about retail industry trends, emerging technologies, and best practices in marketing