Brand Executive

Job Description • Campaign Execution: Assist in the end-to-end execution of brand plans, marketing campaigns, and integrated promotions to drive brand growth. • Cross-Functional Coordination: Serve as a key liaison, coordinating effectively with activation, digital, design, and sales teams to ensure seamless campaign rollouts. • Event & Launch Support: Provide hands-on support for brand activations, corporate events, and new product launches to maximize brand visibility. • Resource Management: Efficiently manage and track the inventory of marketing materials and Point of Sale Materials (POSM). • Performance Monitoring: Actively monitor campaign performance and collect market feedback to identify areas for tactical improvement. • Market Intelligence: Conduct regular basic market and competitor analysis to stay informed of industry trends and rival brand positioning.

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